Aubrey Greene


Consultant - Coverdale UK
Married with two children

Career in brief
Aubrey combines seven years plus experience as a senior consultant and associate working globally for European-based multinationals on business strategy generation and implementation projects.

During each phase Aubrey works closely with senior management and constructively challenges them [Business Area and Business Unit]. Cross-cultural awareness and knowledge is high as consultancy projects are frequently run from client locations and project locations have included Milan, Italy; Zurich, Switzerland; Gothenburg, Sweden; Belo Horizonte, Brazil and Oslo, Norway.

Prior to Aubrey’s consultancy role, he worked as Business Development Director for guidephone and in marketing & public relations for the Royal College of Art and Christie’s Fine Art Auctioneers. Aubrey also currently serves on the board of an unlisted property company and manages a farm in Herefordshire, UK.

In his work as a consultant and trainer he focuses on:
  • Working closely with leadership teams to generate strategic solutions and pragmatic implementation. Aubrey aims to co-create the solution together with the clients – so enabling the consultant to focus on the strategy generation and implementation process, and the client to input their business and industry knowledge. This co-creation is advanced through one-to-one discussions with business leaders, facilitated workshops, coaching sessions, project teams, customer visits and training programmes. This approach is rooted in the belief client commitment to implementation is enhanced if the client organisation participates in the analysis, strategy formulation and roll out phases of a strategy project.
Some recent assignments:
  • Supported the top team of a global automotive supplier execute a short-term plan to return to profitability and develop a five year strategy to re-structure the business
  • Facilitated strategy generation process for central IS function of Fortune 500 company
  • Assisted Business Area IS/IT unit develop strategy and plan roll-out to its six Business Unit customers
  • Start-up of a new $500m business unit for a Fortune 500 engineering conglomerate. Co-created five year strategy with top management and led manufacturing / construction ‘make or buy’ taskforces
  • 30% cost improvement project for a $2bn business area in a global Swedish-Swiss corporation. Led customer meeting process with Endesa and EDF
  • Post-merger integration between a Swedish health-care firm and US-based Johnson & Johnson subsidiary
  • Assisted European logistics group develop new organizational scenarios in response to the increased commoditization of its business
  • Leadership development program in multinational European manufacturing firm to align high potentials with new corporate strategy
Previous career experience:
  • Scipio Consulting Ltd, Managing Director
  • The Performance Group, Senior Consultant
  • guidephone, Business Development Director
  • Royal College of Art, Press Officer
  • Christie’s Fine Art Auctioneers, Press Officer
Education and training:
  • Cranfield School of Management, Full-time MBA, 1997-9
  • University of East Anglia, History of Art & Architecture, BA Hons, 1987-90
Working languages:
  • English
Aubrey says:
"Change happens through people, not merely through writing a report or installing a consultant at the end of the management corridor. I relish the challenge of assisting senior leaders and their management address and solve strategic challenges. Working along-side very capable and experienced individuals to co-create the right solutions and see them through to implementation in the client organisation is a rewarding and at times exhilarating task" 		Aubrey Greene
Aubrey Greene
Coverdale UK