Johnnie Seidlerjohnnie.seidler@coverdale.comSenior Consultant with Coverdale UK He has been with Coverdale since 2006 and in addition to consulting and coaching, is responsible for business development. Married with two children. Career in brief Johnnie started his career in banking, arranging project finance for companies in Latin America and later securitised finance for Japanese companies in Europe. Having developed a wide network amongst the Japanese community in London, Johnnie joined the marketing services group, WPP, to help develop its Japanese client base and while there developed his interest in consulting to organisations on corporate identity and brand alignment. Johnnie worked for The British Council to develop its corporate brand, before joining People in Business, the London-based management consultancy to apply some of the principles of brand alignment on the inside of its client organisations. After a period practising as an independent consultant, Johnnie joined Coverdale to continue this work but adding the dimension of training and development as a means of enabling and sustaining change. In his work as a consultant and coach he focuses on:
"Having worked with large organisations and small to strengthen their external brand perceptions, I have found the greatest satisfaction in working with organisations of all types and sizes to help them align themselves internally, in terms of achieving clarity of purpose, a sense of shared purpose and the means to achieve their purpose. Coverdale is great because through it, I am able to offer both a process and the tools and techniques to make these things genuinely possible. I live with my wife and children in an old farmhouse, surrounded by ponies and dogs and listening to jazz." |
Johnnie Seidler Coverdale UK |